The Stars Group's Senior Online Communications Design Manager, Tyrel Smythe, and Marketing Services Product Manager, Tsahy Zack Lasry, join Kickdynamic CEO, Matt Hayes and Head of Account Management, Jordan Sawyer to give an insight into the world of Gaming email and why marketers need to be featuring live odds to keep up!
In this 30-minute podcast, the Stars Group discuss the many challenges faced in such a competitive, regulated industry, the solutions they have implemented to overcome the challenges and their 2018 World Cup campaign featuring live odds is put into the spotlight.